Call Me Today 1-(888)-858-4996

About – Professional

Meet Rich Groff II

A third generation financial advisor and entrepreneur, Rich Groff II, Certified Financial Planner®, is the Founder and CEO of Family Legacy Planning LLC and LLC, investment management and financial planning firms. Rich has compiled a team with each client’s unique needs in mind in order to address individual plans, goals, and concerns. Rich and his team are held to a fiduciary standard, working with individuals, families, and organizations to help build, preserve, and transfer wealth in a way that is best for their one-of-kind situation.

Life and Career

Rich Groff II began his career in the financial industry while still in college, though his interest in money matters goes back even further. Since the tender age of eight, Rich has been investing and learned early that, “It’s not necessarily what you know but what you don’t know that can cost you even more.” He carries this wisdom with him to this day and has a steadfast mission to help each of his clients uncover the potentially harmful unknowns about their unique financial situation.

In 1991, Rich earned his Bachelor of Science in Business Administration and Finance from Central Michigan University, and in 1994, he studied to become a Certified Financial Planner® at the College for Financial Planning in Colorado. Rich was also one of the founding stockholders of The Planners Network, Inc., an organization seeking to enhance financial advisors’ expertise through on-going networking with other investment professionals across the country.

He has been married to his wife Jackie for over 25 years and is the father of twins, Jackson and Kelsey. In his spare time, Rich enjoys boating, waterskiing, fishing, hunting with his bow, and staying fit, as well as keeping up with the Arizona Cardinals, Central Michigan Chippewas football teams, and the University of Montana Grizzlies sports teams where his children are attending.


Investment Advisor Representative

Life/Health/Disability Insurance License (1989)

Board-Certified, College for Financial Planning


Free Portfolio Risk Assessment

What’s your # 1st Then What’s your Portfolio’s # - What Risk Can You Afford To Take?

Get Started

Charitable Giving

Charitable Giving

Rich has a passion for helping others and goes to great lengths to educate his clients on the benefits of building charitable giving into their financial plan.

Learn More


Register For An Event

Sign Up Today


Connect With Rich