What is Your Risk Number?
The Risk Number is a way to objectively pinpoint individual investor risk tolerance.
The Risk Number questionnaire process was built upon decades worth of behavioral economic work including, but not limited to, the academic framework called Prospect Theory (Princeton.edu) which won the Nobel Prize for Economics in 2002.
The Risk Number and corresponding risk/reward range empowers the advisor-client relationship with stated expectations. Gone are the days of clients and advisors putting their faith in subjective, loosely defined semantics such as moderate, conservative, moderately conservative.
The first step is to answer a 5-minute questionnaire that covers topics such as portfolio size, top financial goals, and what you’re willing to risk for potential gains. Then we’ll pinpoint your exact Risk Number™ to guide our decision-making process.
Review Your Current Investments
A lot of people have more risk in their portfolios than they previously realized. This technology empowers us to make sure the Risk Number™ of your portfolio matches your personal Risk Number™.
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